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Early-stage Startup Product Marketing & Growth

Resources

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Early-stage Startup Product Marketing & Growth

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Lazar Pavlovic Profile Image
Lazar Pavlovic Profile Image

Hi, I'm Lazar 👋

Hi, I'm Lazar 👋

Growth and Product Marketer, working with early-stage tech startups, focusing on acquisition, activation, retention, messaging, and positioning. I helped VC-backed B2B & B2C SaaS, Marketplace and EdTech startups acquire and delight over 150k users.

Growth and Product Marketer, working with early-stage tech startups, focusing on acquisition, activation, retention, messaging, and positioning. I helped VC-backed B2B & B2C SaaS, Marketplace and EdTech startups acquire and delight over 150k users.

belgrade, serbia

Worked with startups backed by ↓

12:16:27 GMT+1

What I do.

What I do.

What I do.

Startup growth and mentorship

Uxcel

Users like to call us Duolingo for UX Design. Uxcel is used by 300K+ designers and design-first companies to learn and improve their design skills through gamified, interactive learning.

Acquired 90k+ users

Converted 4.4k+ paying users

Generated $330k+ new ARR

50k+ app installs in 5 months

100%+ MRR growth

edtech

Currently part of

Product Marketing

Growth Marketing

B2C

B2B

PLG

Purple-ping gradient image, with a purple shape in the middle
Hero section of the Uxcel website
Purple-ping gradient image, with a purple shape in the middle
Hero section of the Uxcel website

GrowthMentor

Mentoring startup marketers and founders, focused on helping them go to market, faster.

Extremely impressed by Lazar. I've had a lot of GrowthMentor sessions but the one with Lazar was by far the best. He was incredibly generous with his insight and shared a ton of practical advice which I know is going to have a profound impact on our marketing analytics.

Toby Dietz, co-founder @ hairqare.co

mentorship

Early-stage Startup Growth

Product Marketing

Growth Marketing

Product Launches

MarketingOps

PLG

Purple background image
GrowthMentor's website hero section
Purple background image
GrowthMentor's website hero section

Univerzum Accelerator

Hosted early-stage marketing and GTM session for the startups in the '23 batch, and to mentor one team. The team that I worked with won the demo day and non-equity grant worth $20k.

startup incubator

Growth Marketing

Product Launch

User Acquisition

Mentorship

GTM

Dark blue background gradient image
Univerzum Startup Program Website Hero Section
Dark blue background gradient image
Univerzum Startup Program Website Hero Section

Checkly

Checkly is a B2B developer tool in the synthetic monitoring space, backed by Mango, CRV and Accel (Series A startup)

8500+ new users

44% customer growth

Lowered PPC CAC by 11x

Optimizing PLS & PLG efforts

$220K+ new ARR in 4 months

b2b devtools

Growth Marketing

Demand Generation

Demand Capture

User Acquisition

Product-led Sales

PLG

Light blue gradient background image
Checkly's homepage hero section
Light blue gradient background image
Checkly's homepage hero section

Joberty

Joberty is an angel-backed marketplace where people in tech anonymously share their experience working for tech companies. Served as Head of Growth

4600+ users in pre-launch

Scaling team from 1 to 15

Building growth loops & WoM

Optimized outbound sales

hr marketplace

Growth Marketing

Demand Generation

Demand Capture

User Acquisition

Product Launches

Orange and red background gradient image
Joberty's homepage hero section
Orange and red background gradient image
Joberty's homepage hero section

D Inkubator

For two batches, I've been invited to lecture and educate startups in the ideation phase with go-to-marketing strategies and how to go from beta to first 100 paying customers.

startup incubator

Growth Marketing

product launch

user acquisition

speaking

GTM

Green and lime gradient background image
Delta Inkubator's website hero section
Green and lime gradient background image
Delta Inkubator's website hero section

Glorify

Glorify is an all-in-one design tool, focused on eCommerce businesses, raising $2M seed round from EU-based VC. Served as Head of Growth.

From 2.4k to 20k+ users

$1M revenue in 5 months

PH Golden Kitty Nominee

3rd Product of the Week on PH

19% community to user CR

SaaS - Design Tool

Growth Marketing

User Activation

Community Building

User Acquisition

Product Launches

Navy blue and indigo gradient background image
Glorify's website hero section
Navy blue and indigo gradient background image
Glorify's website hero section

Hashnode

Hashnode is a community focused developers (now blogging platform for developers), backed by Sequoia’s Surge, Accel, and Salesforce Ventures.

From 900 to 7600 new users per month

Launched a sub-product that acquired 5000 users in 30 days

2000/mo new users from Twitter only

Developer Community

Growth Marketing

Social Media

User Acquisition

Product Launches

Light blue gradient wallpaper image
Hashnode's website hero section
Light blue gradient wallpaper image
Hashnode's website hero section

I help startups grow intelligently.

hroughout my 7 years of experience, I’ve helped various VC and

angel-backed B2B and B2C startups scale acquire over 150k users and turn them into raving fans, generating over $2.5M in return.


After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core. Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.

So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.

hroughout my 7 years of experience, I’ve helped various VC

and angel-backed B2B and B2C startups scale acquire over 150k users and turn them into raving fans, generating over $2.5M in return.


After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core. Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.

So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.

Throughout my 7 years of experience, I’ve helped various VC and angel-backed B2B and B2C startups scale acquire over 150k users and turn them into raving fans, generating over $2.5M in return.


After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core. Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.

So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.

T

T

About me

  • "Lazar has a strong talent for connecting data sources and marketing tools to streamline processes..."

    "Lazar is a pleasure to work with, has in-depth knowledge of growth marketing tactics and strategies..."

    "Lazar is the salesperson's dream to have in a marketing team..."

    "Lazar was great to partner with on many growth projects..."

    "Lazar has really found some unique angles to grow SAAS users that target the people facing problems their product has a solution for..."

  • "Lazar has a strong talent for connecting data sources and marketing tools to streamline processes..."

    "Lazar is a pleasure to work with, has in-depth knowledge of growth marketing tactics and strategies..."

    "Lazar is the salesperson's dream to have in a marketing team..."

    "Lazar was great to partner with on many growth projects..."

    "Lazar has really found some unique angles to grow SAAS users that target the people facing problems their product has a solution for..."

Get in touch

Reach out to me on laza@hey.com and I'll get back to you asap.

All rights reserved © 2024 lazarpavlovic.com

Get in touch

Reach out to me on laza@hey.com and I'll get back to you asap.

All rights reserved © 2024 lazarpavlovic.com

Hi, I'm Lazar 👋

Hi, I'm Lazar 👋

Growth and Product Marketer, working with early-stage tech startups, focusing on acquisition, activation, retention, messaging, and positioning. I helped VC-backed B2B & B2C SaaS, Marketplace and EdTech startups acquire and delight over 150k users.

Growth and Product Marketer, working with early-stage tech startups, focusing on acquisition, activation, retention, messaging, and positioning. I helped VC-backed B2B & B2C SaaS, Marketplace and EdTech startups acquire and delight over 150k users.

belgrade, serbia

Worked with startups backed by ↓