About me.

About me.

About me.

Growth & Product Marketer working with early-stage B2B & B2C startups.

Growth & Product Marketer working with early-stage B2B & B2C startups.

Growth & Product Marketer working with early-stage B2B & B2C startups.

based in belgrade, serbia 🇷🇸

based in belgrade, serbia 🇷🇸

based in belgrade, serbia 🇷🇸

Throughout my 7 years of experience, I’ve helped various VC and angel-backed B2B and B2C startups scale acquire over 150k users and turn them into raving fans, generating over $2.5M in return.


After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core. Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.

So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.

Throughout my 7 years of experience, I’ve helped various VC and angel-backed B2B and B2C startups scale acquire over 150k users and turn them into raving fans, generating over $2.5M in return.


After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core. Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.

So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.

Throughout my 7 years of experience, I’ve helped various VC and angel-backed B2B and B2C startups scale acquire over 150k users and turn them into raving fans, generating over $2.5M in return.


After working with startups that raised over $18M to date, I had an opportunity to build growth systems from scratch, putting product-led growth and product-led sales at the very core. Building systems based on experimentation, iteration, and learnings is my passion. Throughout my 7 years of experience, I had an opportunity to run over 300 experiments, helping me document and build systems based on battle-tested strategies. Showing value early on, helping them easily navigate through their day-to-day tasks, and seeing how our product helps them become a better version of themselves.

So far, I helped these startups persuade users to "buy" a better version of themselves, with strategies crafted around Growth Marketing, Product Marketing, Community Building, and Product-Led Sales.

Multiple disciplines is where I thrive in

Growth Marketing

Building growth loops across acquisition, demand generation, and demand capture, ensuring fast-paced experiments and iterations.

User Acquisition

Demand Generation

Demand Capture

Referral Growth

Growth & Viral Loops

Paid Advertising

Conversion Rate Optimization

Trial to Paid Conversion

Content & Brand Marketing

Lazar is the salesperson's dream to have in a marketing team - he is a great marketer but is focused on overall revenue generation. He helped me come up with creative ways of outreach and prospecting and is incredibly resourceful at finding ways to blend technology to create efficient systems.

Court Lewis, Sr. Solutions Advisor

Lazar was great to partner with on many growth projects. His experience and understanding of different growth marketing tactics, along with extreme passion and energy helped give new perspectives to our growth initiatives.

Darko Stanimirovic, Product Growth

Product Marketing

Turning users into raving fans and champions by positioning showing users how crucial product is for their day-to-day work routine.

Product Launches

Feature Adoption

Positioning

Messaging

User Onboarding

Sales Enablement

Partnerships

Community-led Growth

Product-Led Sales

Lazar is a pleasure to work with, has in-depth knowledge of growth marketing tactics and strategies, and is  well-versed in the use of many marketing tools and platforms. He also is constantly suggesting new ideas to tackle demand generation and marketing operations challenges.

Jeff James, Director of Content

Lazar has a strong talent for connecting data sources and marketing tools to streamline processes. Pair that with his creativity to drive engagement and user acquisition, and you'll see your funnel filling up.

Stefan Judis, Head of Developer Relations

Mentorship

Helping startup founders and early-stage marketers go to market a bit faster by sharing my fails, wins, and battle-tested frameworks.

Go-to-Market Strategy

Growth Marketing

Product Marketing

Marketing Operations

Marketing Attribution

MarTech Stack

Driving growth as solo marketer

This was by far the best 30 minute call I've had on Growth Mentor. We've been stuck at a plateau from trying the same old marketing tactics that every company is familiar with. Lazar has really found some unique angles to grow SAAS users that target the people facing problems their product has a solution for. I had some amazing takeaways and a clear path on what to focus on in our industry. :)

Brady Kirkpatrick, Founder @ Gunmade

Extremely impressed by Lazar. I've had a lot of GrowthMentor sessions but the one with Lazar was by far the best. He was incredibly generous with his insight and shared a ton of practical advice which I know is going to have a profound impact on our marketing analytics.

Toby Dietz, Co-Founder @ hairqare.co

Amazing call with Lazar! So much value! I will be booking another call soon again! He came prepared and helped me create a viral product launch for my edtech business. I really like the strategy and tools that he recommended! :)

Zaurbek Stark, DataCamp & Codebender (YT)

Had an excellent session with Lazar. He gave me a lot of solid, actionable advice on how to work on different kinds of strategies across SaaS Marketing. It was a fast-paced, value-loaded call. Thanks, Lazar, for your time and your generosity in answering all my questions as well!

Nemanja Losic, Marketing @ walls.io

Get in touch

Reach out to me on laza@hey.com and I'll get back to you asap.

All rights reserved © 2024 lazarpavlovic.com

Get in touch

Reach out to me on laza@hey.com and I'll get back to you asap.

All rights reserved © 2024 lazarpavlovic.com

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